Are Backlinks Really Vital In Online Marketing?

If you happen to be an Internet marketer, you know how tough it is to generate traffic to your websites in order to get people to look at what you are selling. Some online marketers continue to use pay per click programs in order to get people to see their offers, although this can be rather pricy. One thing you need to understand is that you don't have to pay in order to attract traffic. By building backlinks to your websites and web pages, you can attract good web site traffic. Backlinks are the main backbone for numerous online marketers because they have realized how important backlink building can be for their success.

For those of you who are new to Internet marketing, let me explain what a backlink is. When you see a link on a website that points to another site, that is a backlink. So in your case, you will need to build backlinks on other sites that point back to your website or money page. Most Internet marketers will agree that backlinks are used by search engines to determine how important your website is to phrases that users are looking for. Let's look at it this way. Let's say you have a site and on this site you are selling widgets. If you build links to your web site using the keyword targeted text "widgets", your website will end up ranking higher in the search engine results when users search for that word.


Now that you realize how important backlinks are, you must know how to get started building them. There are many methods for building backlinks, and in this article we will cover some of the best backlink building techniques.

The most well-known strategy for building backlinks is by using site directory submission. A website directory is precisely what it sounds like: it is a directory that lists sites. The way this works is that you submit your website to a directory with a title and a description of your site plus the URL of the web site. The title will end up being a keyword targeted link to your site so you will want the title to be a keyword you are trying to rank for. Then when the directory publishes your website in their listings, you have a permanent link that will be directing people and search engines back to your web site. There are thousands of directories online that you can submit your site to at no cost.

The second way many online marketers begin building high quality backlinks is by using a technique known as article marketing While the method of building links in this manner is really simple, the amount of time involved can be bit much. The basics of this method include drafting articles that deal with the subject of your website, after which you take the articles and submit them to all the article directories you can find. Some article directories will allow you to include a link within the article body while others will only allow you to add links in the resource box at the end of the articles. One thing you should remember is to avoid submitting the same article to all the article directories. Rewrite them before submitting so you have no links in duplicate content. This will make the value of the link in the article more powerful.

Using these methods can help get you started and if you feel you need more links, you can find other means for building even more links. And if you want to speed things up, you can try finding programs that can help you with your submissions. You will want to make sure you are getting quality software. Some of the softwares can help speed things up, others will be worthless.

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